Miele.

a.i global brand campaign manager

global brand strategic support
building traditional and digital campaigns
global toolkits
global market support
relationship management

Since 2021, the owner of The Media Club has taken on the role of interim consultant for Miele, a globally recognized brand with over 125 years of history. In this role, the global central brand content team receives support in establishing, executing, and managing global campaigns worldwide. The focus on strategic stakeholder engagement and collaboration ensures the success of impactful campaigns.

Significant work has been done on one of Miele’s largest global campaigns in recent years, along with promotional campaigns such as Black Friday, Christmas, and the celebration of 125 years of Miele.

assets

global campaigns

Collaborated on the content shown on this page, developed by Wieden+Kennedy Amsterdam and owned by Miele.

“I was fortunate enough to work with Sanderijn for almost two years at Miele, where she was a critical part of our digital campaign and content development work-streams. Sanderijn was a hard worker, a true self starter, and delivered on business critical projects while meeting the high standards of a global premium brand. Her ability to juggle multiple, intense projects with short deadlines and a multitude of stakeholders showcases the huge value she brings to any organization. We were lucky to have her level of professionalism and enthusiasm – and so would any other team.” – Chad Muratev

Borgesius.

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