Miele.
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Barbie: The Dream Experience
a.i marketing manager
- leading marketing team
- building traditional and digital campaigns
- influencer marketing
- project management
- content production
- social media
In 2025, The Media Club supported the launch of Barbie: The Dream Experience in Amsterdam — the first immersive Barbie experience of its kind in Europe. Visitors journey through life-sized versions of iconic Barbie playsets and relive the most memorable moments from Barbie’s history. In this role, The Media Club assisted the marketing team by providing strategic guidance, campaign leadership, and hands-on execution to ensure a successful and high-impact launch.
Commissioned by Buro Smaakmakers, The Media Club supported the marketing team and the launch of this new experience in Amsterdam.
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